Yahoo’s paid inclusion program Search Submit Pro is DEAD

While Yahoo occupies a distant second in the realm of search engines it certainly cannot be ignored. It has always had it quirks and different ways of doing things, the most obtuse of which was the paid inclusion “feature.” For a small fee you could guarantee inclusion in their database. It seems this “feature” has been deleted from the next version of Yahoo. Yahoo’s paid inclusion program Search Submit Pro (aka Yahoo SSP) is being discontinued effective December 31, 2009. The collaboration with Bing is forcing Yahoo to examine it’s approach and this seems to be the first substantive change in their strategy.

I am glad to see it go. It’s hard enough to explain to clients the difference between organic search management and paid search. The mixing of the two by Yahoo has always been of limited value and caused more confusion than benefit.

Short URL: http://www.news.synavista.com/?p=5313

Posted by Resident on Oct 21 2009. Filed under Internet Marketing News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.