iPhone Apps Mostly Marketing Tools
When Stanley Works, the hand tool maker, offered an iPhone App that turned the phone into a level, its goal was to create young loyalists to the Stanley brand. The company does not know if the iPhone app drove a single sale or fostered any brand loyalty but based on the 400,000 downloads, Stanley declared the iPhone level a resounding success and is now looking for other tool apps.
Read full story via NYTimes.com.
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Posted by admin
on Oct 5 2009. Filed under Internet Marketing News.
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