Google Acquires AdMob to Bolster Mobile-Display Ad Business

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Google Acquires AdMob to Bolster Mobile-Display Ad Business

10 November 2009 96 views No Comment

In a bid to bolster its toehold in mobile-display advertising, Google is acquiring mobile-advertising network AdMob for $750 million in stock, sparking what could be the beginning of a major consolidation in the mobile-display advertising sector. Google’s strategy to buy rather than build was an admission that it needed outside expertise in display advertising, as it seeks to shore up its brand-building capabilities, creating a parallel mobile marketplace to its recently relaunched DoubleClick display-ad exchange.

Read full article via Advertising Age – Digital.

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Upcoming Winchester Va Events

Shenandoah Germanic Heritage Museum’s 1st Annual GermanFest!
[ September 25, 2010; 10:00 am to 6:00 pm. ] GermanFest, an Oktoberfest-like event to be hosted by the Shenandoah Germanic Heritage Museum (SGHM), is set for Saturday September 25, 2010 from 10 am - 6 pm. The Festival will be held at the Hottel-Keller Homestead, located at 11523 Back Road, Toms Brook, VA 22660, home of the Shenandoah Germanic [...] […]
The National Finals Sheepdog Trials
[ September 12, 2010; 8:00 am to 6:00 pm. September 26, 2010; 8:00 am to 6:00 pm. ] Region: Shenandoah Valley Locality: Frederick County Belle Grove Plantation 336 Belle Grove Rd Middletown, VA 22645 Driving Directions | What's Nearby One hundred fifty of the cleverest dogs in North America will compete in the annual Sheepdog Sup […]

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Upcoming Frederick MD Events

Kayak & Brunch
[ September 26, 2010; ] Dates: September 26 Description: Voted one of the top 60 paddling streams in North America by Canoe & Kayak Magazine editors, Antietam Creek is the perfect venue for recreational kayaking. A scenic stream graced with stone arch bridges, Antietam offers wildlife-sightings of blue heron, ducks, turtles, and beaver. Beyond its […]
Summers Farm Fall Harvest Festival
[ September 25, 2010 1:00 pm to November 2, 2010 1:00 pm. ] Dates: September 25 - November 2 Description: Come explore our pumpkin patch, hayrides, slides, pig races, farm animals, 12 acre corn maze, country store and more. Weekdays 3-7pm, weekends 10am-7pm, Moonlight Maze 5-10:30pm selected weekends Location: Summers Farm 5614 Butterfly Lane Frederick, […]
Heritage Festival
[ September 25, 2010; 10:00 am; ] Dates: September 25 Description: Celebrate middletown's heritage with a day of festivities. Parade, Civil War demonstrations, arts and crafts, bands, car show, book sale, and more. 10am til dark Location: Downtown Middletown Middletown, MD 21769 Contact: (301) 371-6171Website […]