Google Acquires AdMob to Bolster Mobile-Display Ad Business

In a bid to bolster its toehold in mobile-display advertising, Google is acquiring mobile-advertising network AdMob for $750 million in stock, sparking what could be the beginning of a major consolidation in the mobile-display advertising sector. Google’s strategy to buy rather than build was an admission that it needed outside expertise in display advertising, as it seeks to shore up its brand-building capabilities, creating a parallel mobile marketplace to its recently relaunched DoubleClick display-ad exchange.

Read full article via Advertising Age – Digital.

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Posted by admin on Nov 10 2009. Filed under Internet Marketing News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.