Data-Driven Marketers Set To Dominate
A firm’s finance, accounting, operations and sales departments all rely on hard numbers to optimize performance. Why should marketing be any different? Gone are the days when marketers could rely on gut feelings alone to make decisions. Top firms are making heavy use of data for customer engagement through segmentation, customer profiling, and multi-channel initiatives.
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Posted by admin
on Oct 15 2009. Filed under Internet Marketing News.
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