Color Can Affect How People Think and Act

HealthDay – Canadian researchers at the University of British Columbia analyzed the effect of color on 666 students, 17 to 39 years old, who completed detail-oriented and creative tasks presented on computer screens set to either a red, blue or white background color. The participants scored higher on detail-oriented assignments, such as memory tasks or proofreading, when completing them on a red background. They did better on tasks that called for imagination and creativity with blue.

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Posted by admin on Feb 6 2009. Filed under Health News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.