Color Can Affect How People Think and Act
6 February 2009
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HealthDay – Canadian researchers at the University of British Columbia analyzed the effect of color on 666 students, 17 to 39 years old, who completed detail-oriented and creative tasks presented on computer screens set to either a red, blue or white background color. The participants scored higher on detail-oriented assignments, such as memory tasks or proofreading, when completing them on a red background. They did better on tasks that called for imagination and creativity with blue.
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